Fundação Laço Rosa is a non-profit organisation which works to support Breast Cancer Awareness. One of the charity’s initiatives is providing the first ever Online Wig Bank, a programme that donates wigs for free to patients undergoing chemotherapy all over Brazil. The project encourages women residing in Rio’s favelas to regain their self-esteem and gives patients renewed hope during their cancer journey. Fundação Laço Rosa is on track to donate 1,200 wigs in 2016.
Every October, Fundação Laço Rosa light Brazil's Christ the Redeemer in pink to celebrate Pink October and raise awareness of the cause. The charity also campaign for best practice within the public health system.